Collaborating with George P. Johnson, we helped bring Salesforce Connections 2022 to life—a dynamic 3-day conference with over 13,000 attendees. We crafted an immersive experience for every guest by transforming McCormick Place, the largest conference center in the nation, into an interactive campsite. With Salesforce’s iconic outdoor-adventure branding, we created a vibrant, engaging space that encouraged both learning and networking.